SunnyCove | Marketing Partner

Fractional digital marketing leadership for SaaS and B2B technology companies.We help teams cut through complexity and drive measurable growth across digital marketing, demand generation, marketing operations, and revenue systems.

Fractional marketing leadership for B2B SaaS and technology companies, delivering CMO-level strategy, execution, and accountability

Marketing strategy, digital execution and technology for B2B tech growth.

We help B2B technology companies modernize digital and demand generation with clarity, smart systems, and measurable ROI, blending strategy, creativity, and technology to help teams scale and perform.

Our Services

B2B marketing leadership team planning growth strategy.

Fractional Marketing Leadership

Hands-on senior marketing leadership to set direction, align teams, and move priorities forward with confidence.

Digital Marketing and Growth

Digital growth execution across paid, organic, and lifecycle channels, grounded in data, performance measurement, and continuous optimization.

B2B digital marketing performance dashboard.
Marketing technology planning and system architecture on laptop.

Marketing Technology Systems

Clear guidance on marketing technology, integrations, and data foundations that are built to scale and adapt.

Demand Generation & Revenue Ops

Pipeline and revenue programs that align marketing and sales around measurable revenue outcomes.

Revenue and pipeline performance reports for B2B marketing teams.

About SunnyCove

With 15+ years leading digital and demand generation for Canadian tech companies, Celeste combines strategic insight with hands-on execution to drive measurable, scalable growth.

Led by Celeste Poirier, Founder and Fractional Marketing Leader

SunnyCove helps B2B technology companies cut through complexity and create clarity across marketing strategy, operations, and technology. Led by Celeste Poirier, a digital marketing leader with 20+ years of experience of designing and scaling measurable growth engines for B2B SaaS and technology organizations.

Market Trends & Tools

Curated insights, benchmarks, and tools shaping how B2B tech teams drive growth and revenue.

Let's Talk Growth

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