Fractional marketing leadership and digital expertise for Canadian B2B tech companies.We help growth-minded organizations cut through complexity, build clarity and drive measurable results across digital, demand generation and marketing operations.

We help companies modernize digital and demand generation with clarity, smart systems, and measurable ROI, blending strategy, creativity, tech and AI to help marketing teams scale faster and perform better.

Drive growth with on-demand marketing leadership that bridges strategy and execution.
Drive performance with digital marketing expertise that connects strategy, data, and AI for growth.


Clarity on what tools to choose and how to connect them. We audit and build scalable, AI-ready tech stacks that align strategy, data, and growth.
Drive consistent pipeline growth with campaigns that align marketing and sales performance.


SunnyCove helps B2B organizations cut through complexity and create clarity across marketing strategy, operations, and technology. Led by Celeste Poirier, a senior marketing leader with 15+ years of experience driving measurable, scalable growth.
Curated insights, benchmarks, and emerging technologies to help B2B tech leaders stay ahead of what’s next in digital, demand generation, and AI. **COMING SOON
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